Defendant Name: Ally Invest Advisors Inc.

Defendant Type: Subsidiary of Public Company

Document Reference: IA-6954-s

Document Details

Legal Case Name In the Matter of Ally Invest Advisors Inc.
Document Name SEC Institutes Settled Order as to North Carolina Investment Adviser for Disclosure Failures Related to Its Robo-Advisor Accounts
Document Date 23-Mar-2026
Document Format Administrative Proceeding
File Number 3-22617
Allegation Type Investment Advisers/Investment Companies
Document Summary On March 23, 2026, the SEC "announced settledcharges against Ally Invest Advisors Inc. for failing to fully and fairly disclose material facts concerning its selection of a thirty percent cash allocation for its no advisory fee Cash-Enhanced “robo-advisor” accounts, including the resulting conflict of interest, and Ally Invest’s application of its stated investment methodology in the Cash-Enhanced accounts."

Disgorgement & Penalty Information

Resolutions
Cease and Desist Order
Censured
Other Specified Undertakings
Monetary Penalties:

Civil Penalty

Individual:     $500,000.00 Shared:    

Related Documents:

IA-6954 23-Mar-2026 Administrative Proceeding
Order Instituting Administrative and Cease-and-Desist Proceedings, Pursuant to Sections 203(e) and 203(k) of the Investment Advisers Act of 1940, Making Findings, and Imposing Remedial Sanctions and a Cease-and-Desist Order
On March 23, 2026, the SEC instituted settled administrative and cease-and-desist proceedings against Ally Invest Advisors Inc., stating: "This proceeding concerns breaches of fiduciary duty by Ally Invest, a registered investment adviser, for failing to fully and fairly disclose (1) material facts concerning its selection of a thirty percent cash allocation for its no advisory fee Cash-Enhanced “robo-advisor” accounts (“Cash-Enhanced Accounts”), including the resulting conflict of interest; and (2) Ally Invest’s application of its stated investment methodology in Ally Invest’s Cash-Enhanced Accounts."